Theory Observation Distinction Essay Example

Theory Observation Distinction Essay Is there a genuine distinction between observable and unobservable entities? Why does it matter? How, and why, might one distinguish between theoretical and observational statements in science? I have decided to tackle both these questions because they feed into and relate to one another. They emphasize different aspects of a prevalent debate, all aspects of which I wish to touch on. Whether the question of a distinction between observable vs unobservable entities is synonymous to the question of a distinction between theoretical vs non-theoretical statements is itself a matter of debate. Quine advocates semantic ascent, the shift in which the language we use to refer to the world becomes something we talk about in its own right. Semantic ascent is a shift from questions about objects to questions about words or statements. He says we should ‘drop the talk of observation and talk instead of observation sentences, the sentences that are said to report observations’ (The roots of Reference). So obviously Quine thinks the two questions are equivalent. They have often been treated as equivalent questions, or at least not distinguished too carefully. I agree with Van Fraassen that we should at least note and respect the differences between the two ways of talking about what might be the same issue, and not make the category mistake of talking about theoretical entities, just for clarities sake. At any event Paul M Churchland disagrees with Quine that the two debates are parallel , He says â€Å"we agree (Churchland and Van Fraassen) that the observable/unobservable distinction is entirely distinct from the nontheoretical/theoretical distinction†. We will write a custom essay sample on Theory Observation Distinction specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Theory Observation Distinction specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Theory Observation Distinction specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This disagreement / confusion as to the very terrain, layout of the questions of the debate, arises because there is the ordinary language question of how do we naturally apply the terms ‘observed’ and ‘observation’, as well as the question of whether a principled O/T distinction can or should be drawn; as Gerry Fodor’s Granny says: â€Å"True there is an epistemologically important distinction, that it’s reasonable to call ‘the’ observation inference distinction, and that is theory relative. And, also true, it is this theory-relative distinction that scientists usually use the terms ’observed’ and ‘inferred’ to mark. But that is quite compatible with there being another distinction, which it is also reasonable to call ‘the’ observation /inference distinction which is also of central significance to the philosophy of science, and which is not theory relative. † It is this second principled O/T distinction that I will focus on as opposed to the ordinary language distinction, I do not think ordinary language arguments bear on the question of whether there is or should be a principled distinction. Although examining what inclines us one way or another in ordinary language usage may clarify factors that also influence us in an overall distinction, such as naturalness, entrenchment, flexibility and plasticity. After semantic ascent the question of whether there is an O/T dichotomy becomes one of whether all observation reports presuppose some theory. This slightly ignores the question of the ontological status of the entities, whether observed or unobserved, but this will come up when I tackle the subsidiary part of each question the â€Å"why make a distinction, for what purpose? †or â€Å"why does it matter if a distinction presents itself? I think the strategy of semantic ascent is useful and justified since the debate takes place in at least two domains, the perceptual/cognitive (internal) and the observational/inferential (public)â€Å"The strategy of semantic ascent is that it carries the discussion into a domain where both parties are better agreed on the objects (viz. , words) and on the main terms connecting them. Words, or their inscriptions, unlike points, miles, classes and the rest, are tangible objects of the size so popular in the marketplace, where men of unlike conceptual schemes communicate at their best. The strategy is one of ascending to a common part of two fundamentally disparate conceptual schemes, the better to discuss the disparate foundations. No wonder it helps in philosophy. † Quine word and object. But it is a bit confusing and difficult to translate debates or points between the two, and certain debates are clearer at the ground level rather than the meta-level. There are three classes of arguments that bear on the T/O distinction: 1. Meaning holism arguments. Which tend to work against the distinction 2. Ordinary language arguments. Which tend to work for the distinction 3. Psychological arguments. Which can work for or against As well as a specific argument by Grover Maxwell from the continuity of observation with inference which works against the T/O distinction. There are two extant modes for making the theory observation distinction – Fodor’s and Van Fraassen’s. Fodor defends the distinction against the implication from cognitive science that perception is continuous with cognition. Van Fraassen defends the distinction against Maxwell’s challenge that it is impossible to draw the line between what is observable and what is only detectable in some more roundabout way. Fodor and Van Fraassen have different reasons for drawing a distinction, Fodor, to defend realism, Van Fraassen to attack realism, strangely enough. Fodor to defend realism against Kuhnian relativism, and Van Fraassen to defend constructive empiricism, a form of anti-realism, against incoherence, and so pit it against realism. As Andre Kukla notes â€Å"It is not surprising that a realist and an anti-realist should agree on something; but it is curious that van Fraassens and Fodor’s defenses of the theory-observation distinction play diametrically opposite roles in their philosophical agenda’s. † Andre Kukla the theory observation distinction. But should we be driven by a philosophical agenda in debating a question? Or should we resolve the question and then decide on a position which accords with our answer? Shouldn’t we be neutral when we make philosophical decisions? Unfortunately in philosophy there is so little ‘evidence’ making up your mind is more a matter of achieving coherence, it is legitimate to allow justification to flow in all directions. The question of whether there is a T/O distinction is relevant to the debate between realists anti-realists and relativists in the following manner. So far as realists debate with anti-realists is concerned, the T/O distinction is optional for realists. They have everything to gain and nothing to lose by making it unravel. They have everything to gain, because the constructive empiricist position is incoherent without a T/O distinction. But so far as realists debate with relativists goes, realists have conversely everything to gain and nothing to lose by defending a distinction, they would defeat relativists. Kuhnain Relativism requires the lack of a theory neutral language with which to adjudicate our differences, so we get incommensurability, incommensurability leads to the irrationality of theory choice thus we get relativism. But realists cannot have an easy victory against both parties. I suggest that the realist denies the T/O distinction and so wins against the constructive empiricist. The lack of a T/O distinction does not entail relativism; a theory laden observation can still test a theory. To return to the question of whether we should be driven by a philosophical agenda in deciding a point, it must be remembered that we are concerning ourself with the question of whether there is a significant or principled O/T distinction. Its significance comes from its position within a larger debate. Frankly, everyone can admit there is some sort of distinction or difference between direct and indirect observation, the question really is how significant the difference is, whether a distinction can be drawn at a position significant enough to support any theory, the significance depends on the work it is made to do by larger theories. Paul M. churchland defines his scientific realism as a realism entirely in terms of his attitude towards the T/O distinction. He believes any attempt to draw the distinction, particularly Van Fraassen’s, is arbitrary. By any skepticism â€Å"our observational ontology is rendered exactly as dubious as our non-observational ontology† He is not an orthodox scientific realist; he is skeptical about the overall truth of our beliefs, the reference of scientific terms, and the convergence of theory towards truth. But he is skeptical about the success of all our theories, cognition at large, from a low to a high level not just scientific theories, and thus does not distinguish between the integrity of observables and the integrity of unobservables. He states that â€Å"global excellence of theory is the ultimate measure of truth and ontology at all levels of cognition†. Although churchland has exactly the same attitude to observables and unobservables, a cautious skeptical attitude, relative to his peers he has a slightly pro attitude to unobsevables, and a negative attitude to observables. This pro – attitude to the unobservables of science makes him a realist and his slightly negative attitude to the observables of everyday life make him a scientific realist â€Å"the function of science, therefore, is to provide us with a superior and (in the long run) perhaps profoundly different conception of the world, even at the perceptual level†. I agree with Churchland as to the theoretical character of perceptual judgments, I agree that â€Å"perception consists in the conceptual exploitation of the natural information contained in our sensations or sensory states† . Having done part of a module on â€Å"the brain as a statistician† I know that our perceptual judgments are statistical decision problems akin to gambling or any decision based on uncertain evidence. Because inputs are noisy – the external world and inefficient transduction creates noise- the question of whether a signal is present or not will reflect the relative probability that a signal is drawn from distribution A(noise only) or distribution B(signal + noise). Biasing factors are the probability of occurrence of a member of each category, information on which is drawn from memory. Perceptual decisions rely on perception and memory, or evidence and prior knowledge, prior knowledge being essentially a theory about the world. However I disagree with Paul Churchland as to the possibility of our being trained to make systematic perceptual judgments in terms of theories other than the common sense theory we ‘learnt at our mothers knee’ For one, I don’t think we learn our common sense theory rather it is built into our genetics. I do not think we are nearly as plastic as he makes out, on this point I go with Gerry Fodor, perception and cognition are not continuous, and perception can never make judgments in terms of grand theories which we can barely conceive. The boundary between what can be observed and what must be inferred is largely determined by fixed architectural features of an organisms sensory / perceptual psychology† Gerry Fodor Observation Reconsidered. Paul Churchland directly contradicts this saying â€Å"our current modes of conceptual exploitation (perception) are rooted, in substantial measure, not in the nature of our perceptual environment, nor in the innate featu res of our psychology, but rather in the structure and content of our common language†. How plastic the brain may be is an empirical point, and I think Gerry Fodor wins the debate with his analysis of the muller-lyer illusion. Fodor says the robustness of the muller lyer illusion attests to the imperviousness of perception by cognition. There are both perceptual plasiticities and implasticities. Kuhn was impressed by the plasticities, but it is time to dwell more on the implasticities. â€Å"To the best of my knowledge, all the standard perceptual illusions exhibit this curious refractory character :knowing they are illusions doesn’t make them go away† However I don’t think Fodor is being entirely empirically accurate. Some illusions such as the concave – convex illusion, in which heavily shaded circles appear as concave when the shadow is at the top of the circle, and convex when the shadow is at the bottom of the circle, which occurs because we have a strong prior belief / prior assumption that light falls from above, can be reversed or at least nullified if you really try. The famous duck rabbit can definitely be flipped at will. And the old hag, young girl illusion, personally I can never see the old hag unless it is explained to e, then I can. But anyway Fodor makes his point, we cannot always see just what we want to see or think we should see. I agree with Gerry Fodor that perception is fairly modular, and is not (probably) affected (much) by conscious explicit knowledge. Certainly the muller lyer illusion is fairly robust And I think far too much is made of the duck rabbit illusion – Kuhn says â€Å"it is as elementary prototypes for these transformations of the scientists wo rld view that the familiar demonstrations of a switch in gestalt prove so suggestive†. But I do not think they are anything more than just that – suggestive – because a scientist, does not, cannot form an image or representation of quarks and leptons in any way analogous to a duck or a rabbit, so this image cannot ‘flip’. Paul Churchland seems to think we can form such images, but personally I cannot. I see the western sky redden as the sun sets not â€Å"the wavelength distribution of incoming solar radiation shift towards the longer wavelengths†. However I would say our inability to alter our perception does not damage churchland’s essential point which was that perception relies on theory, implicit theory. A very entrenched embedded theory, but theory all the same. Churchland thinks the distinction between the theoretical and the non-theoretical is just a distinction between freshly minted theory and thoroughly thumb-worn theory whose ‘cultural assimilation is complete’. I think some ‘thumb-worn theory’ is actually entrenched in our biology. But maybe individual differences come into play here, maybe some people are more plastic than others, or innately sensitive to some aspects of reality than others, maybe our biology is not universal. Paul Churchland says that the person with perfect pitch is not a physiological freak but a practiced observer. But I think it most likely that there is something unique about them. Maybe I am closed minded in the sort of visualization Churchland encourages, maybe that’s just me, I had no luck with seeing in the fourth dimension even after reading ‘Flatland’ and ‘speculations on the fourth dimension’ whereas other people (the authors) claim to have, still I’m a bit skeptical. Paul Churland’s thought experiments where he gets us to imagine various other beings, with radically different physiology, beings that can visually see infra-red heat for example, raises the idea of the possibility of other sensory modalities. And although we cannot communicate with them, so they are not part of our epistemic community, there are animals on our planet who presumably sense different things to us, such as bats and dolphins. Van Fraassen insists that is ‘observable’ must be observable to us unassisted, and as we currently are, an anthropocentric conception; â€Å"the limitations to which the ‘able’ in observable refers are our limitations qua human beings. † It could be argued that Van Fraassens anthropocentric conception of the observable is not just anthropocentric, but parochial. Alternatively it could be argued that van fraassen draws the line arbitrarily: according to Van Fraassen we can observe planets using a telescope, but we cannot observe viruses using a microscope, because planets are something we could observe without any augmentation of the senses, where we close enough to them, and indeed some of them we can observe from earth, our natural position, (venus) whereas under normal conditions viruses cannot be seen. I do not agree with this objection to Van Fraassen, I think where he draws the line is one natural place to draw it if it has to be drawn, but it is just that I don’t agree with him that the drawing of the line here is very significant. I am a realist and I believe unobservables are generally as real as observables. From his drawing of the line, van Fraassen only believes in observables. Fodor lightly passes over the fact that â€Å"perceptual analyses are undetermined by sensory arrays† and are only resolved by Bayesian reasoning from previous evidence / experience, and that â€Å"the appeal to background theory is inherent to the process of perceptual analysis† Fodor Observaiton reconsidered. I think this fact is indisputable, and it is in this respect that perception and cognition are similar as Paul churchland maintains, both are theories and â€Å"global excellence of theory is the ultimate measure of truth and ontology at all levels of cognition† . The impossibility of our being trained to make systematic perceptual judgments in terms of theories other that the common sense theory we ‘learnt at our mothers knee’, the implasticity of actual human perception, is irrelevant in drawing a theory observation distinction, both perception and cognition are theory dependent. But Granted as Fodor points out against Kuhn scientific knowledge doesn’t actually percolate down to affect the perceptual. Kuhnian perceptual theory loading does not occur. There is some natural barrier. Is this barrier the location of the O/T distinction? I think it probably is if there is one. It is significant, but not significant for the anti-realist, it does not decide our ontology. It is significant in the realists fight with relativism since observations are theory laden, but are not necessarily laden with the high level theories that they must adjudicate between. So perceptions are laden with perceptual theory, but not laden with quantum theory. Fodor makes the O/T distinction in such a way that it is significant for realists against relativism, but not significant for anti-realists. â€Å"Fodor isn’t looking for a notion of observationality that underwrites our granting epistemic privilege to observation statements. He’s looking for a notion that will ward off the incommensurability arguments. And for that purpose anything that produces consensus will do† Andre Kukla The theory observation distinction. Now to explicitly tackle the questions, â€Å"why make a distinction, for what purpose? †or â€Å"why does it matter if a distinction does or does not present itself? †. I have already touched on the answer to these questions when outlining the role of the distinction (or lack of) in larger debates between anti-realists, and relativists. The question of the O/T distinction has epistemological significance; it concerns the epistemic bearing of observational evidence on theories it is used to evaluate. This is part of the debate between realists and relativists. The relativists holding that observation is an inadequate basis for choosing between rival theories, the realists claiming it is an adequate basis, or there is at least something which is an adequate basis. Observational evidence also plays important and philosophically interesting roles in other areas including scientific discovery and the application of scientific theories to practical problems. But we will concentrate on theory testing. It seems that if all observations are theory laden then there is no objective bedrock against which to test and justify theory. The classic or common view of science is that scientific knowledge is derived from the ‘facts’ or observations. Two schools of thought that involve attempts to formalize this common view of science are the empiricists and the positivists. An extreme interpretation of the claim that science is derived from the facts implies that the facts must first be established, and subsequently a theory built to fit them. This is the baconian method building a case from the ground up. This is not how science actually proceeds. â€Å"our search for relevant facts needs to be guided by our current state of knowledge, which tells us for example that measuring the ozone concentration at various locations in the atmosphere yields relevant facts whereas measuring the average hair length of the youths in Sydney does not† A F chalmers What is this thing called Science?. But the fact that science is guided by paradigms does not support kuhnian relativism. Kuhnian relativism can only be established if incommensurability is, that is if high level theory-loading of observation were established. As I have already argued along with Fodor, observation may be loaded with low level perceptual theory but not with high level conscious and elaborate theory. Proponents of competing theories often produce impressively similar observational data, this indicates perceptual theory loading is not that great. If science were blinded by paradigms that would be a different matter. Against semantic theory loading; Often observations reported non-linguistically, pictorially with tables of numbers etc. Late 20th century philosophers may have exaggerated the influence of semantic loading because they thought of theory testing in terms of inferential relations between observational and theoretical sentences. Against Salience or attentional loading scientists under different paradigms attend to different things. Yes, but doesn’t always happen. And scientists may appreciate the significance of data that is brought to their attention that had not been noticed. Attentional loading is not inevitable and not irredeemable. So observation is and adequate basis for adjudicating between theories (unless the theories are underdetermined by data). In conclusion I would say there is no absolute T/O distinction, but there is enough of a difference, enough bottom up flow of justification, to defeat relativism. A. F. chalmers: what is this thing called science? Paul M Churchland: Scientific realism and the plasticity of the mind Paul M churchland: The ontological status of obsservables: In praise of superempirical virtues Gerry Fodor: observation reconsidered Andre Kukla: the theory observation distinction W. V. O Quine: Word and Object Bas Van Fraassen: the scientific image

Musics effects on kids essays

Musics effects on kids essays Music artists can influence people in both good and bad ways through their music and videos but it is up to us to be influenced by it or not. They influence us by the clothes and jewelry they wear and how they carry themselves. Although what they do should not influence some people more than others I do not think they should be held responsible. They influence us by the clothes they wear because of what they have on when they are at award shows, in music videos, and other television programs. Some people are influenced by them because, like rappers, they have been through a lot of the same things you are going through and people appeal to that so when they are wearing certain clothes on television that they like they are more likely to go out and buy it because they think it is cool because someone rich and famous wore it. It is the same way with jewelry. Rappers used to wear a lot of gold, but now they wear platinum diamonds so now people are wearing more platinum and silver so that they can be like them. It goes on further than just clothes and jewelry though it goes to the cars they drive, the shoes they wear, and the houses they live in. They also influence our society by how they carry themselves. Part of how they carry themselves has a lot to do with how they dress and they possessions and things, but it also has to do with how they act and the places they go and what they do there. How they act influences society because if they act like a thug and someone who looks up to them sees that they might want to go out and be a thug and do some of the things that they did before they got famous. They see them on television throwing up gang signs and crip walking and doing things like that and they want to be apart of that because they think thats cool. They also influence society by where they go because if they go to certain clubs or shop certain places people start doing it to because they want to ...

Company Sales Management Plan (Hart Hospital Equipment, Inc) Term Paper

Company Sales Management Plan (Hart Hospital Equipment, Inc) - Term Paper Example An appropriate sales management plan helps to increase the productivity of sales force as well as raise the performance of an organization in the market. In this competitive market environment, organizations require to develop a strong sales force structure and appropriate strategies which can ensure success in the form of high revenue. The paper will analyze the sales force of Hart Hospital Equipment, Inc. which deals in selling several medical care equipments. On the basis of assessing the sales strategies of Hart Hospital Equipment, Inc by recognizing its territory alignment, customer segmentation, sales force and account strategy, this paper would recommend about the number of sales representatives and effective sales force structure which can be profitable for the company. Analysis of Hart’s â€Å"Go-to-Market† strategy Go-to-market strategy outlines the actions and the involvement which relate an organization to the customers and the market opportunities. The go-t o-market activities of Hart can be divided into two parts which are: customer attraction activities and channel activities. The customer attraction activities are considered as responsibility of salespersons. However, the salespersons are not involved in the channel activities (Zoltners, Sinha & Zoltners, 2001). The sales strategy of any company can be of two kinds i.e. direct selling and indirect selling. The direct sales force includes those people who are employed by organization on a constant basis for selling products to customers directly. In indirect selling, organizations use salespersons from other companies such as merchants, distributors, agents or hired sales force. There are several substitutes for direct and indirect sales force which comprise of advertising and promotion, exhibitions, direct mail, telesales and e-sales. Hart Hospital Equipment Inc. (HHE) uses the direct sales force for trading their products. It mainly uses the magazine advertisements, direct mail and conventions to reach to the target customer segments. The following diagram will depict the go-to-market activities of HHE: The go-to-market strategy provides a methodology for determining the role of direct sales force for an organization’s business. In case of HHE, their sales force is the major medium for promoting products in the market. Through their sales force, HHE can effectively express the information about products to the customers. The sales force of HHE provides effective service to the customers in order to retain them. Analysis of Hart’s Overall Sales Force The sales force of a company can vary from country to country or industry to industry. The sales force of HHE is divided into three regional areas where it performs the business operations. The following image will describe the overall sales force of HHE: In HHE, there are almost 93 sales representatives and among them almost 87 representatives have geographically determined area which is further div ided into three districts. The sales force of HHE serves the pre-hospital market locally. In the medical equipment industry, the sales force of HHE is quite active. Components of HHE’s Sales Force Every organization which deals in selling products can be observed in terms of three basic components which are sales force investment, sales force activity and company results. The sales force investment is regarded as the amount associated with employing salespersons such as expenses for employing, providing training assistance and arranging meeting among others. For HHE, the company spends almost 13% of their total sales revenue for the sales force which is 2% point less compared to industry average. The sales force activ

Interview Questions, Protocol and Activity Essay

Interview Questions, Protocol and Activity - Essay Example The data analysis will be carried out using three iterative steps (Mills & Sperling, 2012). The first step will going through the notes and summarizing the main points. The second step will be the descriptive step where there will be in depth description of the participants, the activities that took place during the interview and the views of the participants in relation to the research questions. The third and final step will be the organization and categorization stage. In this stage, information or data that tend to show a similarity in terms of content and views will be grouped together for easier synthesis (Mills & Sperling, 2012). Thank you for participating in this research. The research is being done to explore the effects of class size on the teachers’ teaching performance. Confidentiality in this interviewee is guaranteed. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Blatchford, P., Bassett, P., & Brown, P. (2005). Teachers and pupils behavior in large and small classes: A systematic observation study of pupils aged 10 and 11 years. Journal of Educational Psychology, 97 (3), 454-467. Blatchford, P., Russell, A.,

Scholarship Essay Essay Example for Free

Scholarship Essay Essay I am always optimistic even as a high school senior that one day it can be done. It is going to defnitely take some time before our current leaders realize the need to embrace change and stop worthless politics of hunger for power and money. The community and the world around us have become hostile even to innocent human beings. People are increasingly becoming selfish and full of greed with the mind of amassing wealth in banks as they oppress the poor. I wish I had the power to act immediately and stop these scandalous behaviors which have become fatal. However, if I had the power to change the community and the world, I would target three things: poverty pattern, disease burden and leadership. First of all, as countries such the United States continues to experience some fast economic growth despite the difficulties at the same time, the gap between the poor and the rich continues to widen. There is poor income distribution among different classes of people. It is not surprising around the world to find some class of individuals who are 8.5 times richer than another class. Just because the records of poverty rate continue to increase every year, it does not mean a country should be considered a poor state. If income was evenly distributed, the communities around the world would be living in happiness. Poverty increases crime, diseases and mortality rates. All this have made some poor countries such as India, Turkey and places in Africa experience poor living standards. If I had the power to change the world, I would heavily tax the rich and use the revenues to feed, educate and provide healthcare to the poor to the entire world. Diseases continue to be a burden especially to the poor. Even the world scientists, policy makers and giant pharmaceutical companies have become overly influenced by worthless politics which benefit the rich. Today, most medicines developed target rich individuals who can afford to buy them. Since the poor have no money to afford even essential medicines, drug researchers have become biased in their effort to discover new medicines for the poor. The leading cause of deaths in some extremely poor places according to the World Health Organization is diarrhea which is as a result of having poor access to clean water. Malaria has also been blamed to cause deaths in countries such as Kenya, Thailand and Bangladesh. If I had the power to change things, I would command researchers, policy makers and governments to support R D for drugs which can treat these diseases of the poor. Finally, leadership is critical for economic growth of any country. Places like Turkey has always experienced challenges with its unstable currency, highly corrupt leaders and issues with human rights. This is because of poor leadership which has no point of figuring out on how to distribute wealth equally among all regions. Some areas are extremely poor and corrupt compared to other areas and the leaders still don’t seem to see any problem with such a state. Good leadership is to unite all people and share the resources in an equitable manner. If I had the power to change things, I would remove all corrupt leaders in power and prosecute them. As a motivation to honest leaders, I would reward them by publically awarding them with to higher ranks. This can reduce the problem of poor leadership.

THE THREAT OF BIOLOGICAL WARFARE AND POSSIBLE PREVENTATIVE MEASURES :: essays research papers

The Threat of Biological Warfare and Possible Preventative Measures   Ã‚  Ã‚  Ã‚  Ã‚  The events of September 11,2001, have made the threat of terrorism on our mainland very real. The twin towers were made into rubble that day, along with the lives of the many people touched by the overwhelming loss of life that occurred that day. Now, if that isn’t enough to cope with, in creeps the specter of bio-terrorism. Biological weapons are devices intended to deliberately disseminate disease producing organisms or toxins in food, water, by insect, or as an aerosol. Bacillus anthracis, the organism that causes anthrax, has been bandied about the media and the American public has been saturated by stories of possible cases and fatalities. One agent not often discussed but every bit as horrifying as anthrax is smallpox. Smallpox is an acute, highly contagious virus disease characterized by prolonged fever, vomiting, and pustular eruptions that often leave pitted scars, or pockmarks, when healed as defined by Webster’s New World College Dictionar y. Smallpox, commands respect and the concern of the American public along with that terrorism, of the biological variety, however improbable, is very possible.   Ã‚  Ã‚  Ã‚  Ã‚  Smallpox was once large in scope before vaccinations. At one point or another, everyone was going to contract it. A release of smallpox in aerosol form would scatter readily, and because of its stability in aerosol form would prove very formidable even in a small dose. Even mention of a group of smallpox cases can cause national panic and a possible public outcry for national emergency control measures to be taken. Several   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2 factors cause the concern: smallpox has historically been feared as one of the most serious of all pestilential diseases, it physically disfigures, it bears a thirty percent fatality rate, it can be spread person to person, primarily by droplet nuclei expelled from the oropharynx of the infected person or by aerosol . Items most often thought as harmless, such as clothing or bed linen, could also spread the virus. After an incubation of about ten to twelve days, the patient experiences high fever and pain. Then a rash begins which forms into scabs by the seventh of eighth day. Between twenty-five and thirty percent of all unvaccinated patients die of the disease (1).   Ã‚  Ã‚  Ã‚  Ã‚  Smallpox, anthrax and plague head the list of agents that can be used for bio-warfare. None of these agents has so far effectively been deployed as a biological weapon, and thus no real world events exist to provide likely scenarios (1).

Personal selling process Essay

No 2 salespersons use exactly the same sales method, but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records, referrals etc., also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program), willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for business to business, but also family assess credit histories prepare sales presentations identify product needs. Helps present the presentation to meet the prospects needs. 3. Approaching the Customer Manner in which the sales person contacts the potential customer. First impression of the sales person is Lasting and therefore important. Strive to develop a relationship rather than just push the product. Can be based on referrals, cold calling or repeat contact. 4. Making the Presentation Need to attract and hold the prospects Attention to stimulate Interest and stir up Desire in the product so the potential customer takes the appropriate Action. AIDA Try to get the prospect to touch, hold or try the product. Must be able to change the presentation to meet the prospect needs. Three types of presentations: Stimulus Response Format: Appropriate stimulus will initiate a buy decision, use one appeal after another hoping to hit the right button†¦Counter Clerk @ McDonald’s â€Å"Would you like fries with your burger?† Formula Selling Format: (Canned Sales Presentation) memorized, repetitive, given to all customers interested in a specific product. Good for inexperienced sales people. Better with heavily advertised items that are presold. Telemarketing a credit card!! Need Satisfaction Format: Based on the principal that each customer has a different set of needs/desires., therefore the sales presentation should be adapted to the individual customer’s needs, this is a key advantage of personal selling vs. advertising. Sales person asks questions first, then makes the presentation accordingly. Need to do homework, listen well and allow customers to talk etc. Must answer two types of questions: for more information overcome objections. Overcoming Objections Seek out objections and address them. Anticipate and counter them before the prospect can raise them. Try to avoid bringing up objections that the prospect would not have raised. Price objection is the most common Need to provide customers with reasons for the $s, build up the value before price is mentioned Must be convinced of price in own mind before you can sell to customer. Get budget info. on buyer before you try to sell, and must know what they want, must sell service on top of product augmented product–to create value!! Must know value of product, provide warranties etc.!! 5. Closing Ask prospect to buy product/products. Use trial closes, IE ask about financial terms, preferred method of delivery. 20% sales people generally close 80% sales., Avon, over 1/2 US $1.4 bn business from 17% of 415,000 SRs. Need to be prepared to close at any time. The following are popular closing techniques: Trial Close (Minor decision close) Assumptive close (Implied consent close) Urgency close Ask for the sale close If prospect says no, they may just need more reasons to buy!! 6. Following Up Must follow up sale, determine if the order was delivered on time, installation OK etc. Also helps determine the prospects future needs. Accomplishes four objectives: customer gain short term satisfaction referrals are stimulated in the long run, repurchase prevent cognitive dissonance Old school, sell and leave!!–Quickly before customer changes her mind!! Now: Stay a few minutes after sale–reinforce, make them feel good, made wise choice, leave small gift (with co. name on it!!), call office at any time etc!! Follow up, reinforce, know birthdays, new year etc, friendly correspondence†¦relationship building!! Handout†¦Toyota Calling In Japan’s Car Market Half of cars are sold door-to-door. This is shrinking due to environmental changes. Toyota has more than 100,000 door-to-door sales people. Developing Long-term relationships is key, Keiretsu, do business with only those you know and trust. Face-to-face meetings before business to establish trust, the approach stage. Follow up is key to relationship: After sales: call inquiring on car’s immediate performance hand written greeting cards written invitations for low cost oil changes Prospecting includes: Driving schools for people to obtain licenses = prospects Also referrals from existing customers is very important Curtesy calls to clients who referred new customers. Timing of presentation: To housewife in the middle of the day Just before 3 year â€Å"Shaken†, following 2 years â€Å"At first I had no intention of buying a new car, but Mr. Saito is very good at proposing reasons why I should change† = $1,600 shaken. Return to Contents Management of Salesforce Sales force is directly responsible for generating sales revenue. Eight general management areas: Establish Salesforce objectives Similar to other promotional objectives Demand oriented or image oriented. Major objective is persuasion, converting consumer interest into sales. Sales objectives; expected to accomplish within a certain period of time. Give direction and purpose and act as a standard for evaluation. Set for total salesforce and each individual salesperson. Can be $s, units sold, market share to achieve, for individual salespersons, also include ave. order size, ave. # of sales/time period, and ratio orders/calls. Return to Contents Organizing the Salesforce In-house vs. independent agents (manufacturer’s sales agents). Organize by: Geography (simplest, but not suitable if product(s) are complex or customers require specialized knowledge) Customer: Different buyers have different needs Product: Specific knowledge re: products is needed Size. Marginal analysis, or determine how many sales calls/year are needed for an organization to effectively serve its customers and divide this total by the average # of sales calls that a person makes annually. Also use subjective judgement. MBNA estimates how many calls to expect, one year in advance, and then determines the size of the salesforce at any given time. Return to Contents Recruiting and Selecting Salespeople Need to establish a set of required qualifications before beginning to recruit. Prepare a job description that lists specific tasks the salesperson should perform and analyze traits of the successful salespeople within the organization. May use assessment centers–intense training environment that places candidates in realistic problem settings in which they give priorities to their activities, make and act on decisions. Recruitment should be a continual activity aimed at reaching the best applicants. Applicants that most match the demographics of the target market. Changing demographics, may be wise to hire hispanic sales people if your territory is in Florida!! Return to Contents Training Sales Personnel Use formal programs, or Informal on-the-job training. Can be complex or simple. Training should focus on: the company products selling techniques. Aimed at new hires and experienced personnel. Can be held in the field, educational institutions or company facilities. Oldsmobile spent $25 million last year to teach its dealers how to better treat its customers. Return to Contents Compensating Sales People To attract, motivate and retain sales people, that facilitate and encourage good treatment of the customers. Need to understand personalities of sales people. Strive for proper balance of freedom, income and incentives. Need to determine the best level of compensation required, and the best method of calculating it. Straight salary straight commission (selling insurance)–single percentage of sales or sliding rate Combination plan Return to Contents Motivating Sales People Need a systematic approach, must also satisfy non-financial needs: Job security Working Conditions Opportunities to succeed Sales contests increase sales. Symbolic awards–plaques, rings etc. Can also use negative motivational methods for under performers. Due to burn out–even the best need motivating!! Ongoing process†¦keep reps. hungry Need a motivational program. Spend time with reps, personal attention!! Take interest in them and the sales goals Compensation packet that rewards quality salesmanship and extra effort Recognition of extra effort of sales force Make sure SR feel important Keep SR informed of company activities Make certain reps. believe in the company Goals must be realistic and achievable and changeable Determine what they want and give it to them Controlling and Evaluating Salesforce performance Rely on information from call reports, customer feedback and invoices. Performance is determined by objectives. May compare with predetermined performance standards or with other sales people working under similar conditions